← Writing
Case Study
2024·Elliott Hedman·5 min read
Level Up — AI writing coach for students

How Do Students Really Want to Use AI?

We set out to build a plagiarism solution. What we found was a completely different problem.

Partner
Ditch That Textbook
Sector
Education, AI, Writing
My Role
Design & Research Lead
Method
Student prototype testing, teacher interviews

We partnered with Ditch That Textbook to create a custom AI tool for schools, designed to address students' prolific use of AI for homework. Our starting idea was simple: a "Grammarly that doesn't just give you the answer, but helps you learn."

After interviewing teachers, we built a multi-agent prototype called Level Up and tested it with students. The research was eye-opening.

Want the full design breakdown? View the AI + UX design walkthrough (PDF)
2major pivotsfrom plagiarism detection to Socratic method
100%freefor teachers and students
0student writing storedfeedback saves to Google Drive only

What the Research Revealed

Traditional plagiarism detectors like TurnItIn weren't working — students were paraphrasing entire papers to avoid detection. While students enjoyed the gamified editing experience, they were still editing essays they hadn't written themselves.

We realized the real opportunity was in helping students think critically and find their own voice.

Level Up open in Google Docs showing a full student essay with coaching sidebar
Level Up lives inside Google Docs — coaching happens in context, not in a separate tool.

Three Things That Changed

Level Up coaching sidebar showing a Socratic question prompting the student to think deeper about their argument
Socratic method in action
01

Feedback

Before mPath: Guardrails to Prevent Plagiarism

Level Up began as a plagiarism detection tool. But we quickly uncovered a deeper issue: students were using AI to paraphrase, which bypassed detection, while missing key learning moments.

After mPath: Encouraging Critical Thinking

We reframed writing as a way to cultivate critical thinking. Using a prototype Socratic Method app, we introduced AI-driven questions that pushed students to think more deeply, reflect, and defend their ideas. The focus shifted from generating answers to engaging with ideas.

Level Up challenge selection panel where students choose which writing skill to work on
Students choose the challenge
02

Student Led

Before mPath: AI for Teacher Efficiency

Most AI tools today focus on making grading more efficient. But in reality, teachers are efficiently grading work that students didn't actually write.

After mPath: Student-Focused AI Tutors

Students engage more deeply when they receive feedback in the moment, directly tied to the task at hand. Live AI tutors support real-time learning and help students understand that effort and reflection are part of the process.

Level Up positive feedback screen with encouraging emoji-rich message after a student revision
Feedback that students actually read
03

Emojis are Your Friend

Before mPath: That Sounds Like a Tutor

Our initial agents were designed to mimic professional tutors. The result? Polite but bland feedback that students barely read, let alone responded to.

After mPath: Emojify the Feedback

Through multiple prototypes, we discovered a surprising truth—asking the AI to add "a ton of emojis" made feedback more engaging and easier to understand. Suddenly, students were reading it. AI didn't need to sound like a tutor. It needed to sound like something entirely new.

The Core Insight

Our second iteration takes a new approach: using AI to support student thinking through the Socratic Method. Early prototype testing shows that students are not only thinking more deeply, but also enjoying the writing process more than with typical assignments.

Level Up is free for teachers and students. It lives inside Google Docs, stores no student writing, and works with any rubric a teacher wants to bring.

Free for teachers and students. Learn more about Level Up

We went looking for a plagiarism problem. We found a thinking problem. Those require completely different tools.

If this landed, forward it to a teacher or someone thinking about AI in schools.

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